A report today from Business Insider is showing that consumers in the U.K. like to look up products online to find out what they want, but they still prefer going into an actual store to shop. This is much different than in the United States, where more and more stores are closing shop in favor of a model that would favor large spaces for inventory that ship directly to consumers who buy online.
I didn’t think I would say this so soon, but I agree with our friends across the pond on this one. Sure, you might find a product that is slightly cheaper online, and you may be more efficient with your time if you buy online as well, but is that really enough of a reason to not live your life more fully? Buying things in a store just feels good.
More than that, shopping in an actual store is just a cool experience. If you have the energy to make yourself look and smell halfway decent, get in a car, drive to a store, walk across a parking lot, and stand around looking at clothes, you know you really want those clothes. From trying clothes on in the store to testing out appliances immediately and supporting in-store jobs along the way, buying things in the store is just an all-around preferable experience.