Google in the Dog House; Non-Compliance Issues

Google is ‘the man’ in the Internet-world. The company started it all and continues to

bask in all of its glory as billions of virtual-world surfers enjoy the web and

all that it offers 24/7. As the Internet giant, it is usually Google that dishes out punishments for those non-compliant with rules and regulations, terms of service, and other virtual-world laws. But now it is Google that is wearing the Duntz hat and taking a timeout in the corner.


The Media Rating Council, or MRC, suspended Google for non-compliance issues stemming from the company’s method of counting ad impressions. The suspension was placed against Google DoubleClick for Publishers in September, 2016.


With the suspension, Google is no longer able to offer customers any services that into those categories, putting many customers into a bind as they are now forced to look elsewhere for results. MRC says that they’ll reinstate Google as compliant again in

compliance with the regulations. Google plans to resolve all matters related to

the non-compliance standing by the end of the 2016 year.


Despite the fact that Google is now on the naughty list, it is in no way sign that the

company has turned into one of the bad guys they warned us about for so long. The

non-compliance issues likely stem from a technicality related to the April,

2016, updated guidelines from the Mobile Marketing Association (MMA) and the Interactive Advertising Board (IAB) and not misdeed on the part of Google.


Nonetheless the suspension happens at a bad time for Google, just one month after Facebook was found to inflate their video viewing metrics. Consumers are no longer trusting large companies to handle their analytics and measurements due to what seems like an increasing number of violations and misrepresentations.


At a minimum, Google now has a big mess on their hands they must deal with as they restore trust in the increasing number of people losing it by the minute. Only time

will tell how greatly Google will actually be affected by this temporary suspension.


Dippin’ Dots Succeeds with Social Media Defense

What should a company do when its product is attacked on social media? If the company responds, will it merely be highlighting the negativity of the initial attack? If the company does not respond, will be seen as admitting that the attacker is correct? An incident involving Dippin’ Dots, the space-age ice cream treat, is illustrative.

In a recent Forbes article, a representative of The Marketing Zen Group, which represents Dippin’ Dots, told the story. Over the years, White House Press Secretary Sean Spicer has posted negative comments about Dippin’ Dots on social media. Recently, some of those tweets heated up again online. The company responded with a letter directly from Scott Fischer, the company’s CEO, to Mr. Spicer, which was display on the official Dippin’ Dots website. Within 24 hours, a number of articles had appeared on major news outlets like the Washington Post, resulting in positive media coverage.

Dippin’ Dots managed to turn a negative social media event into a positive one by responding publicly and at a high level. When the White House Press Secretary criticizes your brand, the response should probably come from your CEO, rather than a rank-and-file customer service representative. In other words, the response should be proportionate to the attack. Obviously, not every detractor on Twitter gets a letter from the Dippin’ Dots CEO. Sometimes, however, that sort of high-level response is justified.

It can be exhausting for a company to respond to social media attacks, but, if it is done well, it can also be rewarding. The mistake that some companies make is not engaging. People online are telling your company’s story. Why not take control of the narrative and tell the story you want to tell? That is what Dippin’ Dots did in this situation.

Another lesson is that a social media attack can be an opportunity. A critic’s negative remarks can raise an issue, but the company’s response shows consumers where the company stands.

Fortunately, most companies are not attacked by White House officials on a regular basis, but virtually every major brand faces negativity on-line. How should you respond to such attacks? The Dippin’ Dots incident shows that it is possible to respond in a constructive way and win the battle against detractors.


Scott M. Rocklage Remarkable Career before His Appointment at 5AM Ventures

5AM Ventures is a seed as well as an early stage fund that aims at creating and developing biotechnology companies. The fund is usually sponsored by two among the top life science investment companies, Versant Ventures and Bay City Capital. They are managing more than $1 billion for the fund. It was in the year 2003 when it was announced that the fund had absorbed Scott M. Rocklage Ph.D. as a venture partner. Rocklage has been the CEO of Cubist Pharmaceuticals, Inc. since 1994 where he administered its development as well as the approval of Cubicin by the FDA to become an antibiotic treatment. He was also involved in the development of two other pharmaceutical products that were approved by FDA while working at Nycomed Salutar, Inc. as a CEO.

Scott Rocklage is expected to combine efforts with three other investment professionals at 5AM Ventures, Andy Schwab, John Diekman and Carin Mueller. The three founded the firm in the year 2002 just as a spin-out venture in Bay City Capital. Their first year of operation wasn’t a bad start because they managed to invest in six biotechnology companies. These include Ambrx, Kalypsys, Symyx Therapeutics, Celscia Therapeutics, Miikana, and Alexza.

John Diekman said that having Rocklage as an addition to the team was a tremendous achievement to 5AM Ventures in their first year of operation. Referring to his previous achievement in directing the approval of three NDAs and development of infrastructures for drug launches, Diekman believes he is a value addition to their existing business and their futures ventures.

“He has already become an Executive Chairman of Miikana Therapeutics, and we are close to finalizing another similar role in another portfolio company,” John Diekman said.

Dr. Rocklage and his new partners have known each other for over 15 years, and he was excited to join the team of investors and entrepreneurs. He added that he is willing to contribute the experience he gained over the years to ensure that 5AM Ventures grows its portfolio of inspiring biotechnology and innovation.

Dr. Rocklage has served in different pharmaceuticals companies holding executive positions. They include Cubist Pharmaceuticals, Nycomed Salutar, Inc., MDS Proteomics Inc., Nycomed Interventional Inc., Salutar, Inc., Miikana Therapeutics and Catalytica, Inc. Rocklage has also led different teams to raise funds to cater for various pharmaceutical operations such as in the first public offering of Cubist Pharmaceutical and other successful fundraising events. Through this, he has managed to raise over $500 million.

Scott Rocklage is a member of the board of the Massachusetts Biotechnology Council, affiliates of the Whitehead Institute as well as BIO Emerging Company Section. He graduated from the University of California and the Massachusetts Institute of Technology holding a B.S. in Chemistry and a Ph.D. in Chemistry respectively. 5AM Ventures has gained a tremendous growth over the years under his control and management.


Selling Tech For Business

One of the most lucrative opportunities for aspiring business men is selling technology. Technology is very popular these days among people. One of the most popular pieces of technology to sell are cellphones. Both men and women are into cellphone technology such as smartphones. For one thing, people need phones in order to keep in touch. However, the technology companies were very smart about adding some entertaining and desirable features to the smartphone so that people will be more inclined to use it. Fortunately, there are plenty of companies like Amazon that sell some of the greatest gadgets that people could put to great use.


To go along with smartphones, there are plenty of accessories that one could use in order to make sure that they are able to be more productive. Among the devices that are very useful with smartphones are on-ear headphones. While people could use ear buds, there are some that prefer to have the full sound that could only come with headphones. Therefore, they pay for some of the bigger counterparts so that they can get the full and rich sound that they could enjoy. Businesses like Amazon can sell a lot of innovative products.


One thing that could be said for Amazon is that they have a lot of the best products for people to buy. Among these products are protective cases for laptops and other devices. This is so people can make sure that they are taking good care of their devices. One of the best things about computers and other devices is that it is not just made for entertainment. These devices such as tablets, smartphones and laptops combine entertainment with productivity. It shows that they don’t have to be mutually exclusive. For one thing. people can take a break from their work and go to one of their favorite sites in order to watch some of their favorite videos or listen to their favorite music. This is one of the reasons that Amazon has come to be a very successful and trustworthy business.


Build Your Dream Business

Certainly, it is the dream of millions to start their own business venture online. However, most of those would be entrepreneurs fail to get the business off the ground and on the Internet. Generally, this is due to a number of factors. However,  business experts state that 2017 is actually the time to start making those business dreams a reality. One thing to note is that a lot of people give up too soon because they are not earning profits. One expert states that it might take several years before the business actually begins to show a profit.


Building Your Dream Business

Business experts state that in order for the business to develop properly, a plan is required. Certainly, a significant number of people start a business without really considering their long term goals and their short term goals. The short term and long term goals are the foundation of the business. Determine your ultimate goals in the beginning. For example, is the business a full time venture or part time venture? Are you going to hire employees or work solo?


Financial Plans

Every business requires a sound financial plan and start-up money. The fact is that most financial institutions are not going to provide a new startup with launch money. Therefore, the new business might require unconventional sources for the startup money and to keep the new business operational. For example, some new entrepreneurs might keep their regular job and launch their business with their salary. Some might borrow money from relatives or even borrow off their credit card.


Getting Started

Of course, there is much more that goes into starting a new business online. For example, it is a good idea to determine if there is actually a market for your goods or service. Determine the best way to reach those that might be interested in the business. Of course, social media plays a part in branding, online marketing, and getting the word out about a new startup.


Build your online strategy before venturing onto the Internet to succeed and keep the business profitable well into the future.


Google Hangouts Stepping Down For YouTube Live

Google has made a recent announcement that Hangouts On Air is going to be discontinued in September. For those that are wondering what they are going to do for their live-streaming activities, they can rest assured that all of their streaming needs will be handled by YouTube. This is good news for people that have grown accustomed to Hangouts On Air. It also looks like this has been carefully mapped out. Therefore, it is likely going to be a seamless transition for people. People will be able to use YouTube live right away when Hangouts On Air service is finished on Sept 12.


A new post has been uploaded on the support page of Google’s YouTube. This one has everything that the user needs to know about the transition. There is likely going to be a lot of events planned for the transition. All of these events that were planned for Hangouts is going to be transferred over to YouTube Live. Google has also made sure that the users know how they are going to be able to handle their accounts and streaming after the transition. Therefore, users who take the time now to prepare will not be lost when the day comes.


So far, this is one thing that Google is doing that is satisfying the users. They are letting people know ahead of time that they are planning on making some huge changes. They are also telling them what they can do to adapt to these changes so that they don’t run into problems.


Hangouts on Air is a service that started in 2012. This made it easier for people to do live streaming. In 2013, YouTube live was invented and brought to the public so that the could take advantage of their events and streaming. YouTube has seen a lot of developments thanks to Google. YouTube has become the internet equivalent of television. As a matter of fact, the internet has become formidable competition to television.


Marketing Online in the Age of Social Media

Marketing trends are changing all the time, and the online marketing tactics can be quite difficult for entrepreneurs to keep up with. According to Forbes there are about 7 current marketing trends for people to consider.


One of the stronger marketing trends for the web is obviously the app. Business owners that have taken the time to invest in apps can certainly see a great return on investment. Decades ago it was difficult to have a business if you did not have a website. These days it is difficult to have a business if you don’t have an app. That is where the age of social media and Internet technology has come. Business owners just are not going to be able to realistically build better businesses if they do not adapt with the times.


Marketing is changing in so many ways, and there are a lot of entrepreneurs that are trying to master the art of building a better strategy to lure customers in. It takes a certain amount of diversify to make this happen. So many people, for example, will say that they are embracing social media. For the average entrepreneur this may be Facebook. What they may fail to realize is that social media is more than just Facebook. There are also websites like Instagram and Snapchat. There are social sites for networking with friends like Skout, and there are other websites like LinkedIn for business networking opportunities. There are so many ways to communicate online, and business owners have to be aware that there is a level of commitment needed to connect to potential customers on more than one app or website.


Everyone that uses Instagram isn’t going to necessarily use Facebook. This is just the reality. People that are using Twitter may use this as their only form of social media. In the online marketing arena entrepreneurs have to think about all the avenues that potential customers may show up. It is like this is one of the most exciting times in marketing because there are so many ways for entrepreneurs to market products freely. It doesn’t take a whole lot of print media. It doesn’t take television marketing. All that people need is access to the Internet.



The MDC Partner Network Names Lori Senecal as their new CEO

The MDC partner network has stated that Lori Senecal will be taking over as their new president and CEO. According to the Wall Street Journal, before she was appointed to this position, Lori was acting as the chief executive officer of Kirshenbaum Bond Senecal Legal Agency. The position that she has left vacant will be filled by Ed Brojedi. Last year, the company decided that the best way to expand their reach and encompass people from the world over was by starting the department that Lori will head starting September this year. In addition to this position, Lori will also be joining the board of directors of the holding company.

The new position that she is taking up will give her the responsibility to report to the overall head of the company, Miles Nadal. The CEO, Miles, has spoken about the new appointment and stated that they appointed Lori because of her undisputed track record. He stated that he has really impressed by the efforts that she had put in the development of the MDC model’s strategic growth. He noted that even if Lori had been doing this work informally, she had really made an impact in the five years that she had been doing it.

Fast Company felt that the MDC should be a little more focused on operations, which is why they came up with the new agency. The aim of the change is to make sure that the company is more prepared when the time comes to make global pitches. Since Lori has worked as a CEO before, it is easy to see why she was the first pick for the position. Lori has had massive success as a leader of different micro-agencies and the management of the parent company felt that this is success that they could tap into and benefit greatly.

Her role in the office will include liaising with the chief officer of operations in the entire MDC network, Andre Coste. The COO stated that the first thing that the company needed to do if they wanted to be successful in their next venture is to make sure that they had supportive partners at the agency. He stated that the only way that the company structures could be expanded and more partners won into the network was through the improvement of the services delivered and expansion of capacities.

Lori Senecal is a native of Montreal Quebec, Canada. She started her school there but moved to the united states to study corporate law. Lori is married to Bill Grogan and they have a beautiful family. Lori participates in various charities when not busy with work.

Google Is Working On A New Operating System

Google is working on a new operating system. It is not based on Android. This is a totally new operating system called Fuchsia. This one is going to be different from the smartphone based operating system. It is also a lot different from Linux. For people looking for detail, it is important to note that there is no official announcement from Google about the project. It is in fact apparently in the early days of development. Therefore, Google needs a lot of time to develop its project so that it can become something worth looking into for users. Google is not even responding for requests for more information from sources like Business Insider.


There is a lot of speculation as to what the new operating system is going to be used for. A lot of people are noting that Android and Linux are not very ideal for smartphone usage. Closer looks at the OS in development reveals the possibility that it is designed for use across a wide variety of systems which include mobile systems, embedded systems as well as other systems. It is possible that it is made to unify all of the systems. Therefore, this new operating system might be a solution that mobile and computer users are looking for.


One thing that a source is speculating about the operating system is that it might be used for augmented reality devices. As of right now, there is no telling what this new operating system is going to be used for. However, it is likely that all of these speculations could be right. One thing that Google is known for is being innovative. A large part of its innovation is the integration of many features and convenience for users. Then there is the possibility that Fuchsia is going to turn out to be nothing. It could actually be a project that never sees the light of day. There are tons of projects that get toyed with which don’t actually get realized.


4 Online Marketing Trends For 2017

Online marketing is a continually changing practice. What worked a few years ago may not works today. This is why every business should keep up to date on the changes and trends in the digital marketing space.


If you want to continually grow your business and attract new, qualified prospects in the new year, you need to master these four online marketing trends.


  1. Live Video

There is nothing more exciting than a live event. There is always an element of suspense and danger when it comes to seeing an event live. By harnessing the power of live video you can engage your customers in a way that traditional advertising or social media just cannot compete.


With the growing popularity of Facebook Live, many companies have been able to provide their customers with valuable information and some entertainment as well. You can take advantage of this trend by broadcasting from special events, in-store sales, or by hosting a live Q&A session.


  1. Paid Social Media

When Facebook tweaked their algorithm and organic reach of posts declined many businesses thought the sky was falling. Facebook and other social media platforms are still a great way to reach potential customers, you just have to pay for the privilege.


Facebook Ads can still be used to reach an incredibly targeted audience for very little costs. Instagram, Twitter, and Snapchap all offer paid advertising programs that you should be taking advantage of if you want to grow your business.


  1. Micro Influencers

Influencer marketing has become popular over the last few years as social media has taken off. However, many small businesses cannot afford to pay one of the Kardashian clan six figures to hold their product in an Instagram photo.


Instead, smart companies are looking to influencers who have a smaller, but more targeted audience. The trick is to find an influencer who has your ideal customer in their audience and also aligns closely with your company’s values.


  1. Chat Bots

Artificial Intelligence (AI) may sound like something out of a science-fiction film but it will be driving much of smart marketing going forward. By using AI chat bots your company can automatically start a conversation with a potential client and start walking them through the buying process.


If your business can master this one marketing channel, you will be light years ahead of the competition.